Event identity and poster design

Each year, AARCH (Asian-American Resource Community at Hallmark), hosts a series of programs throughout the month of May to promote Asian Pacific American Heritage. These events help educate and create awareness as part of the continued efforts of the Diversity and Inclusion organization at Hallmark.

As Marketing and Communications co-chair for AARCH, I helped planned a robust program that tackled topics that haven’t been addressed in the past. Given the disruptive tone of topics, I wanted to elevate the event identity to the match the dynamic program content.