Hallmark launched a dating app…on April 1st.
Bacon-flavored envelopes, cute puppies paw-delivering greeting cards to your door…how we all wished these lived beyond April 1st.
For 2019, Hallmark shifted April Fools from cute and silly to relevant and believable. Heartfelt was born from dating app trends and the rise of Hallmark movie-obsessed fans. Finding your one true love and happily ever after got easier with this g-rated, mom-approved dating app from Hallmark.
Put on your best yoga pants and find a match who’s down to Hallmark and chill— because some nights, you just want to cuddle.
2017 April Fool’s for Hallmark
Google, Apple, Amazon were all developing smart home devices. Naturally, Hallmark had to join in on the fun.
Meet your new hands-free, voice-activated, always-on Emotional Assistant: http://bit.ly/HallmarkE SHARE YOUR LIFE Allow HALLMARK-e to access your online calendar, contacts, social media profiles, and pet's medical history. IT'S YOU, BUT BETTER Your Emotional Assistant uses your data to improve and intensify relationships with friends and family.