Creative Direction + Creative Strategy | Chicago, IL
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Town Pavilion Garage

 

Signage and wayfinding design

The rapid development of downtown Kansas City, Missouri meant that this centrally located parking garage needed an update. With a limited budget, this parking garage demanded a simple solution that had high impact. Sublimation graphics and fresh paint covered the weathered concrete to give this 7-level garage a bright and colorful facelift.

The navigation in this garage was fairly confusing so the signage was designed to help visitors remember their level in multiple ways: color, number, name or imagery recognition.


 
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Company: 360 Architecture / Client: Copaken, White & Blitt commercial real estate