Together, Hallmark and Hy-Vee are your helpful destination for meaningful celebrations.
Hy-Vee (grocery retail chain) teamed up with Hallmark to host a video series on their new online network, HSTV (Helpful Smiles TV). With Hallmark as celebration experts and Hy-Vee as a one-stop shop for all entertaining needs, Ready.Set.Celebrate! was launched to help shoppers with all their party hosting needs.
In each unscripted episode, Hallmark and Hy-Vee help shoppers with different celebration needs from holiday gatherings, to life’s milestones, to transforming an usual tradition into something extra special. Hallmark develops themes and ideas to make the party more meaningful and memorable, while Hy-Vee offers their specialty food and beverage services to making hosting effortless.
With 13+ episodes, Ready. Set. Celebrate! has risen to be one of top 5 shows on HSTV reaching 1M+ consumers to date. Consumer surveys reported that all demographic groups said the series had an above average positive effect on their perception of both brands. This positive feedback has led to a continuation of the partnership for more episodes in 2020.
Hallmark’s relationship, emotional and creative expertise make celebrations more memorable and meaningful.
Photography credit: Michael Ong, Union Hill Studio
Each episode consists of ideas and how-to’s inspired by or created with Hallmark products to add memorable touches to the party. The ideas can be found on Hallmark’s creative blog, Think.Make.Share (linked with videos below).
Gender Reveal Party
Hallmark and Hy-Vee help Marti throw her cousins a sweet and starry party to reveal their baby’s gender to their whole family. No one knows the gender but Kyndall and Stephanie (baker)!
See the how-to featured in this episode on Think.Make.Share.
Office Party
Shopper Julie wants to thank her hard-working team with an over-the-top, donut-filled breakfast party. Hallmark helps make it special with fun, but thoughtful small messages of gratitude for each team member.
See the how-to featured in this episode on Think.Make.Share.
Easter Brunch
Grandma Jeanne needs help carrying on the tradition of Easter Brunch at her house as her family continues to grow. Hallmark helps keep the tradition fresh with fun ideas for the grandkids.
See the how-to featured in this episode on Think.Make.Share.
Retirement Party
Shopper Whitney wants to send her hard-working dad off with a proper send-off for his retirement in Mexico. Hallmark helps with a special gift for her dad and a party that feels like he’s already on the beach.
See the how-to featured in this episode on Think.Make.Share.
Galentine’s Day
Hallmark and Hy-Vee help Annie host a small Girl’s Night In with some of her best galentines. Hallmark helps her put together an ultimate, relaxing spa night with items from Hy-Vee.
See the how-to featured in this episode on Think.Make.Share.
Halloween Party
Hallmark and Hy-Vee help shopper Jennifer throw an extra spooktakular kids Halloween party. It’s scary how many sweet treats there are!
See the how-to featured in this episode on Think.Make.Share.