Creative Direction + Creative Strategy | Chicago, IL
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Wrap Gifts the Hallmark Way

Wrap Gifts the Hallmark Way

 

100+ years of gift wrap

Hallmark wanted to bring more awareness to their established gift wrap business in a fresh and engaging way on social. An ongoing series of gift wrap videos were developed for Hallmark and their mass retailers to share with consumers and build excitement around gift wrapping.

These 1 minute how-to’s adapted the popular time-lapse ‘hack’ video trends. Each feature different product collections and consist of ideas that are consumer-focused, addressing a range gift wrap needs. They ideas are simple to do with impressive results because of Hallmark’s creative expertise.

Despite video algorithms constantly changing on social platforms, these continue to be a high performer for Hallmark.

 

 
 

 

Sweet Ways to Wrap Holiday Treats

This super easy DIY gift wrapping idea is the perfect way to wrap up all of those tasty holiday treats! Follow these simple instructions from Hallmark using cute Hallmark holiday gift wrap and turn ordinary holiday treats into fun little delicious gifts! Techniques can be used for treats at Valentine's Day, Easter, baby showers, wedding receptions - just change up the gift wrap!

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Festive Ways to Wrap a Hostess Gift

Heading to a holiday party this season? Check out these fun and festive ways to wrap a hostess gift using Hallmark gift wrap. From simply wrapping pretty paper around a wine bottle, to creatively wrapping a gift card, these easy DIY gift wrap ideas will make your present extra special. Techniques can easily be used for other occasions too such as Valentine's Day, birthdays, baby showers, wedding showers, Mother's Day, and the list goes on!

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3 Ways to Add Tissue Paper to Your Gift

There's not always time to turn wrapping a gift into a full-on craft project...but if you're big fans of fancy (like we are), Valentine's Day is a chance to go all out. That said, these tissue paper gift wrapping ideas from the Hallmark Creative Studios are super easy and minimally fussy-and they just plain look good.

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How to Wrap a Present with Confetti

Wondering how to wrap a gift in a super fun and easy way? Add confetti! Take a look at this easy DIY gift wrapping idea to turn an ordinary birthday present into something extraordinarily cute. Follow us!

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3 Dreamy Ways to Wrap a Baby Gift

Looking for new ways to wrap a present? Planning for an upcoming baby shower? Check out these three dreamy ways to wrap a baby gift. These ideas are cute, sweet and, most importantly, easy to do! Find more gift wrap inspiration from thinkmakeshareblog.com. Follow us!

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3 Ways to Dress Up a Wedding Gift

Looking for new ways to wrap a present? Check out these three extremely lovely, super simple wedding gift wrap ideas!

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How to Tie a Simple Gift Bow

Add a beautiful finishing touch to any present with a bow! Follow our easy instructions to learn how to tie a perfect bow with ribbon. This DIY gift wrapping idea will dress up a wedding, birthday, baby shower, or holiday gift! Follow us!

 

Company: Hallmark / Creative Strategy, Creative Direction