Campaign microsite, OLA, social media design and art direction
Kashi wanted to position themselves as a healthy lifestyle ally and partner by helping their consumers feel and know the positive difference protein can make. Most are aware that protein is an important part of their diet but don’t know how much they should be eating daily, nor do they think of Kashi cereal and bars as protein sources. This campaign consisted of tools, helpful articles and recipe content with recommendations of Kashi products that would help them meet their daily protein goals.
Microsite
Social Posts
